When creating advertising, we are always faced with the question of how much you need to invest in advertising, what result can we expect.In order to achieve the main goal, you need to break it down into small steps that you can control. Suppose your task is to make 3 sales of services in a week. You sell your services at the meeting. You know that you only sell your services in every second meeting - the conversion from meetings to sales is 50%. Before the meeting, potential customers fill out a request form on your website. 3 out of 5 agree to meet with you - 60% conversion.Based on the available data, you also know that the conversion from the site The number of clicks on a request is about 1%, and a click on a website costs an average of 0.10 euros.What can you do with this data? Do reverse engineering. Here's how it looks:3 sales6 meetings (conversion 50%) 10 queries (conversion 60%) 1000 clicks to the site (conversion 1%) Advertising budget 100 euros (avg. cost per click 0.10) This means that in a week you have to get 1000 clicks to your website, then you will receive 10 requests, of which 6 will meet you and 3 will buy your services.This way you break down your goal into actions that you can control. In this case, these are clicks. If you see that you will not have such an advertising budget - you need to think about how to get free clicks and how many will be needed. Such planning also reveals that sometimes goals are unrealistic and difficult to achieve. In this case, you set yourself other goals or change your strategy altogether. You can also ask yourself if it really pays you to spend 100 euros to get 3 sales. Maybe in this case you will not have a profit at all?