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Sound familiar? Yet another online meeting with a prospective marketing agency. You are watching a slide demonstration you already saw in your last meeting with their competitors. About seven minutes in, you hear the question: “What is your marketing budget?”.

I will start by saying that, like any advertising agency, we conduct many audits. With our audits, we do not aim to paint a doomsday scenario and point fingers at how badly another advertising agency works. I always say that our audit should be viewed skeptically because we did not participate in the decision-making process, nor do we know the goals and all the intentions. Also, agencies have their own style and successful practices, and these may differ. It is important that the goals are achieved.

After reading an article, people usually think something like: “Nice, I did not know that,” or “Ah yes, I had heard about this before, but thanks for the reminder.” This article is one of those “aha” types. However, I believe that once you have read it, it will spark ideas for you.

The graphic above is the story of one of our client's last months. Of course, I can't reveal the name of the client, but that won't stop this story. And the story is about how we managed to grow the client's monthly turnover from 10,000 euros to 90,000 euros.

Social proof is a social phenomenon where the actions and attitudes of surrounding people influence our own behaviour. For example, a person will most likely choose to go to a restaurant that has a long queue of people. If so many people want to get into that restaurant, the food there cannot be bad, can it? How can this help us in online marketing? We present 11 concrete examples of social proof that will allow you to increase sales.

This article is about which metrics you should track every day and what actions you can take to influence them.

When creating advertising campaigns, we always face the question of how much we need to invest and what result we can expect. To reach your main objective, you need to break it down into small, controllable steps. Let’s say your task is to make 3 sales of services per week.