Social proof is a social phenomenon in which the actions and attitudes of the people around us influence our own behavior. For example, most likely, a person will choose to go to that restaurant to which there is a large queue of people. If so many people want to get to that restaurant, after all, the food in it can't be bad after all? How can this help us in online marketing? Here are 11 concrete examples of social proof that will allow you to increase sales.

• Facebook reviews. Proactively ask people to leave feedback on your Facebook account. You can import these reviews into your website. This way, people will know that the reviews are genuine.
• Google Reviews. Before buying, people do some analysis. Make sure your Google Business account is organized with feedback as well. We can also import feedback into the website.
• Set up your rekvizi.lt account. Upload company photos, description, links to soc. networks, take care of reviews.4) Video reviews. Have not only written feedback, but also in video format.
• Case studies. Show what results you have achieved with your product. We wrote a separate post on this account about what the case study must look like.
• Engaging people in paid advertising. Your post that has a lot of likes, comments, shares will get significantly more attention than a post without any human involvement. When doing advertising on Facebook, initially choose the engagement of people as your goal. When a post gathers a lot of reactions, run the same record with the goal of “Conversions”.
  
• Certificates. Upload the available official certificates, licenses, etc. to the site.
  
• Number of followers. Agree, when you see that an account in soc. networks has 5 followers, it does not give you confidence.
  
• Logos of the companies you work with. Upload to your website the logos of the companies you work with.
  
• Expert comment. Find out who is the opinion leader in your field and get his opinion, comment.
  
• Blog and Vlog. Show that you are an expert in your field by writing articles and filming videos.