What is social proof?

Social proof is a social phenomenon where the actions and attitudes of surrounding people influence our own behaviour. For example, a person will most likely choose to go to a restaurant that has a long queue of people. If so many people want to get into that restaurant, the food there cannot be bad, can it? How can this help us in online marketing? We present 11 concrete examples of social proof that will allow you to increase sales.

Facebook reviews. Proactively ask people to leave reviews on your Facebook account. You can import these reviews to your website. This way, people will know for sure that the reviews are genuine.
Google reviews. Before buying, people perform a certain analysis. Ensure that your business Google account is tidy and has reviews. We can also import reviews to the website.
Optimise your rekvizitai.lt profile. Upload company photos, a description, links to social networks, and make sure you have reviews. 4) Video testimonials. Have not only written reviews, but also video testimonials.
Case studies. Show what results you have achieved with your product. We have written a separate post on this account about what a good case study should look like.
Engagement with your paid ads. A post with lots of likes, comments and shares will attract far more attention than a post with no engagement at all. When advertising on Facebook, first choose engagement as your objective. Once the post has collected plenty of reactions, run the same post again with the objective set to ‘Conversions’.
Certificates. Upload any official certificates, licences, etc., that you have to the website.
Follower count. Let’s be honest – when you see that a social media account has 5 followers, it doesn’t inspire confidence.
Logos of companies you work with. Add the logos of the companies you work with to your website.
Expert endorsement. Find out who the opinion leaders are in your field and get their view or comment.
Blog and vlog. Demonstrate your expertise by writing articles and recording videos.

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