Furniture design, production, and installation. How to stand out in a niche where everyone produces “quality furniture”? The search for uniqueness together with Taumona. Taumona is a furniture manufacturing company with over 28 years of experience, operating in Lithuania and abroad. Taumona creates kitchen and bathroom furniture and wardrobes, from large-scale projects to small, cosy home spaces.
Taumona was ready to work with an agency: an established name in the market with quality confirmed by client reviews, and professional visuals and videos. So our goal was quite simple: to communicate the whole truth about this company to the target audience. Together with the client, we clarified the main objections of potential clients and what constitutes Taumona’s uniqueness in the market.
We divided the advertising budget into two parts. We allocated the larger part of the budget to generating enquiries and calls, to collect contacts of clients who are already ready to buy. The rest of the budget was used to build brand awareness. In this way, we ensured that when a client needs bathroom or kitchen furniture, the name Taumona pops into their head.
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