Vitkus Clinic

VitkusClinic is one of the leading plastic and reconstructive surgery clinics, founded by Professor Kęstutis Vitkus, one of Europe’s best plastic and reconstructive surgery specialists and microsurgeons.

Having analysed the situation at VitkusClinic, we noticed that little attention had previously been paid to performance-type ads that generate potential clients here and now. Furthermore, the cosmetic surgery field is dominated by many myths, fears, and conflicting information, which causes people to delay their decisions.

Understanding this, we started creating 5–10 offers per month. To ensure the ads achieved the best results, we created 2–3 different visuals, ad texts, and headlines for each offer. Ads were shown on both Meta and Google channels.

To avoid being dependent solely on paid advertising, we began working on SEO. Currently, VitkusClinic holds positions 1–5 in Google search for the main keywords.

And to debunk myths and objections, we interviewed the clinic’s doctors, filmed everything, and presented the information conveniently to clients on social networks.